What is the difference between a business plan and a marketing plan?

A business plan includes a marketing plan. A business plan illustrates the long-term goals and objectives as well as affects every facet of how a firm runs. A business plan may be useful for keeping you on track as well as helping potential investors understand the ins and outs of your business. A business plan will be used by startups to get off the ground and attract outside investors to cooperate with them. Whereas, the marketing plan illustrates the detailed big-picture of how a company will utilize marketing activities to gain the shared goals determined in the business plan. A marketing plan should be utilized internally and not shared with the public. Also, the marketing plan should evolve as your company grows and new marketing trends emerge.